Who are you really?
You cannot escape debt without answering this question. Why? The most powerful advertising does not sell products at all. It sells an idealised version of yourself!
Think about it. Think of the last advert you saw. What did it tell you about the product? Probably very little.
It told you that you are the sort of person who deserves a product like this. It showed you the sort of person you would become if only you owned it (admired, confident and sexy).
It sold you your ideal self. This is very powerful! Most people spent their lives trying to buy themselves back from the advertisers. The more they do this the more lost they become- and the less sure of who they really are.
The only antidote is to be sure of your own identity.
So- who are you really?
